The company offers advanced facial techniques, full body waxing, customized treatment plans and high quality products.

The goal was to design a brand tone that reflected a notion of “top-notch licensed clinicians in a medically-oriented day spa setting.” Another important goal was to design something savvy enough to draw the 18-35 Fashionista crowd. I added the water monoline motif to marketing collateral as a symbol of cleansing, refreshment and rejuvenation.