Ray Mueller Campaign
Reaching The NorCal Hispanic Market
San Mateo County’s District 3 is a large, diverse group of communities along the Northern Pacific Coast. In regards to the regional Hispanic Market, reaching this market can be a bit complex due to language barriers.
The goal was to drum up support with a t-shirt giveaway. In order to carefully avoid alienating English-dominant Latinos, I crafted a bilingual design. To add, I wanted to create a trendy design that reflected the pride and beautiful landscape of Half Moon Bay…similar to a tourist shirt perfect for jeans and a weekend out on the town.