About Project
Reaching The NorCal Hispanic Market
San Mateo County’s District 3 is a large, diverse group of communities along the Northern Pacific Coast. In regards to the regional Hispanic Market, reaching this market can be a bit complex due to language barriers.
The goal was to drum up support with a t-shirt giveaway. In order to carefully avoid alienating English-dominant Latinos, I crafted a bilingual design. To add, I wanted to create a trendy design that reflected the pride and beautiful landscape of Half Moon Bay…similar to a tourist shirt perfect for jeans and a weekend out on the town.
Apparel Graphic Design
Front
![Ray-Mueller,-San-Mateo-County-Supervisor,-Rivera-Branding,-Election-Shirt-Design,-Front](https://riverabranding.com/wp-content/uploads/2023/07/Ray-Mueller-San-Mateo-County-Supervisor-Rivera-Branding-Election-Shirt-Design-Front.jpg)
Back
![Ray-Mueller,-San-Mateo-County-Supervisor,-Rivera-Branding,-Election-Shirt-Design,-Back](https://riverabranding.com/wp-content/uploads/2023/07/Ray-Mueller-San-Mateo-County-Supervisor-Rivera-Branding-Election-Shirt-Design-Back.jpg)