25 Years of Hands-On Experience
in Marketing, Public Relations, Branding, Graphic Design and Web Design
Seeking a challenging Marketing & Branding role within an organization who values high quality branding standards, creativity and innovation.
Core Qualifications
01
Adaptable& Flexible
02
Work Ethic &Accountability
03
EmpatheticLeadership
04
CriticalThinker
05
CreativeProblem Solver
06
TimeManagement
07
CollaborativeTeam Player
08
Listening &Communication
09
EmotionalIntelligence
10
ConflictManagement
Professional Certificate
Professional Series in Strategic Online Marketing
Digital Marketing, Google & Facebook Ads, Website Optimization, Google Tools and more.
Acquired Valuable Knowledge, Insight and Skill Set to Work in a Global and Multicultural Environment.
Experience with Consumer Behavior, Analysis, Advertising, Strategic Marketing Planning, and More.
Strategic Brand Stories Begin with Copywriting, Visual Aesthetics, Design Style, and Problem-Solving.
• Attention to Detail
• Budget Planning & Management
• Business Development
• Business Math
• Computer Savvy
• Conferencing
• Customer Service
• Data Entry
• Database Management
• Decision-Making
• Email Management
• Expense Reports
• Microsoft Office 365
• Microsoft Outlook
• Negotiation
• Organizational Skills
• Project Management
• Presenting & Tradeshow Skills
• Spreadsheets
• Account Management
• Brainstorming
• Brand Guidelines Creation
• Brand Identity
• Brand Management
• Brand Marketing
• Brand Positioning
• Brand Storytelling
• Brand Strategy
• Business Objectives
• Client Facing
• Client Relationships
• Corporate Identity
• Creative Briefs
• Creative Development
• Creative Process
• Creative Strategy
• Product Development
• Project Management
• Strategic Thinking
• Adobe Illustrator
• Adobe InDesign
• Adobe Photoshop
• Adobe After Effects
• Apparel & T-Shirt Design
• Art Direction
• Bulk Mail Design
• Brand Guidelines Guides
• Brochures
• Business Cards
• Business Presentations
• Color Correction
• Color Theory
• Data & Info Visualization
• Design Concepts
• Digital Ads
• Email Design
• Digital Ads
• Embroidery Design
• Flyers
• Large Format Design
• Layout Design
• Logo Design
• Marketing Collateral
• Mockups
• Package Design
• Photo Selection & Editing
• Photo Shoot Coordination
• Posters
• PowerPoint
• Print Ads
• Print Collateral
• Print Production
• Product Photography
• Promotional Materials
• Social Media Graphics
• Style Guides
• Typography
• Vehicle Wrap Design
• Video Design & Editing
• Web Banners
• Website Graphics
• Content Management
• Basic CSS
• Basic HTML
• Basic JavaScript
• Basic PHP
• Google Analytics
• Google PageSpeed Insights
• Google Search Console
• Search Engine Optimization
• Shopify
• Site Maintenance
• Paid Web Server Management
• WordPress
• Website Development
• Website Security
• A/B Testing
• B2C and B2B Marketing
• Brand Awareness
• Bulk Mail Coordination
• Business Development
• Channel Marketing
• Content Marketing
• CRM
• Customer Service
• Digital Marketing
• Email Campaigns
• Event Planning
• Facebook Ads
• Google Ads
• Integrated Marketing
• Lead Generation
• Lead Management
• Market Trend Research & Analysis
• Marketing Campaigns
• Marketing Mix
• Media Buying
• Media Management
• Presentations
• Print Advertising
• Product Development
• Product Line
• ROI
• SEM
• Social Media Marketing & Management
• Strategic Partnerships
• SWOT Analysis
• Trade Shows
• Biographies
• Blog Posts
• Communications Strategies
• Community Relations
• Copywriting & Grammar Editing
• Corporate Communications
• Crisis Communications
• Crisis Management
• Event Planning
• External Communications
• Fact Sheets
• Feature Story Development
• Paid Press Release Distribution
• Press Conferences
• Press Coverage
• Press Events
• Press Kits
• Press Materials
• Press Releases
• PR Campaigns
• PR Efforts
• PR Programs
• PR Strategies
• SEO Strategies for Public Relations
• Trade Show Representation
BRANDING. COMMUNITY-DRIVEN.
Success begins with a commitment to quality. Innovation or artisanal craftsmanship. Strategic partnerships. Stellar visual brand consistency. Community connection should be your mission. Disruptive strategy…your method.
JASON RIVERA, MBA | BRAND STRATEGIST
Assist entrepreneurs and small businesses since 2007. Notable clientele include world-renowned dermatologist Dr. Tina Alster (Washington, DC), Annabelle Candy Company (maker of Big Hunk, Rocky Road and Abba-Zabba, Hayward, CA), Anthony Cassel (Ranked Top 1% REALTOR Nationally, Keller Williams Luxury) and Los Shucos Latin Hot Dogs (Zagat Award Recipient, San Francisco).
MARKETING MANAGER
Oldest Commercial Real Estate company in San Francisco. Prepared custom collateral, maintained database and managed campaigns for 100+ properties. Produced targeted email campaigns, virtual tours and managed one assistant. Helped secure the leasing of Rent the Runway’s 8,300 SF West Coast flagship store in Union Square.
MARKETING ASSOCIATE
Maintained Sotheby’s branding program, produced custom collateral, managed bulk mail, produced monthly newsletter and assisted nearly 200 agents within 6 offices. Over $1B in revenue in 2017.
PR ACCOUNT EXECUTIVE
Landis Communications is a PR Daily award-winning boutique agency. Served as a valuable learning experience. Wrote and edited press materials including news releases and executive bios. Projects included the grand reopenings of The California Academy of Sciences and Contemporary Jewish Museum.
PR & MARKETING DIRECTOR
Served on team to help designate organization as Official Mexican and Mexican American Art Museum of Texas. Planned and managed public relations, marketing and advertising efforts. Raised over $75,000 in media sponsorship. Helped increase membership income by 37.4% in 2002-2003 Season.
DEVELOPMENT/PRODUCTION ASSISTANT
World-renowned art installation considered “the most popular work of art created in the capital city’s 371-year history.” Maintained 1,000+ donor database in support of $1M+ operational budget. Coordinated all development mailings as well as press material. Attendance ranged from 40K-100K patrons per lighting.
Overall duties included audience development, branding, marketing, public relations,
business development and graphic design endeavors. My work helped solidify tentative content sharing partnerships with Match.com, AutoTrader, Xoom and more. Was able to secure an Official Media Sponsor partnership for The 2008 United States Hispanic Chamber of Commerce National Convention, the largest gathering for Hispanic business owners in America, held in Sacramento, CA.
Conceptualized, planned, and implemented all communications strategies that broadened the organization’s capacity to reach key audiences throughout the State of Texas. Responsible for all message and brand development. Graphic designer for all print materials targeted to members and prospects.
Rhode Island's Tony Award-winning theater. Worked under the artistic direction of Oskar Eustis (current Artistic Director of NYC's Public Theater, helped create "Hamilton"). Maintained patron database and generated sales leads for Direct and Group Sales Departments. Designed, prepared, and maintained various spreadsheets for Director of Marketing. Participated in the brainstorming process for new marketing and public relations campaigns.
Alumni/Advancement Office. Team member of the university's "Vision 2001" Capital Campaign—an ambitious 5-year, $68.2 million fundraising effort 7 times larger than any in school history. Updated over 250 database records daily within a 40,000 alumni database. Processed over $580,000 in campaign Phonathon donations used for student scholarships (Fiscal Year 1997-1998). At its close in 2001, the campaign raised more than $72 million.
Brand Identity
BRAND IDENTITY
Brand Identity
Logo Design
Brand Identity
Brand Identity