25 Years of Hands-On Experience
in Marketing, Public Relations, Branding, Graphic Design and Web Design
Seeking a challenging Marketing & Branding role within an organization who values high quality branding standards, creativity and innovation.
Success begins with a commitment to quality. Innovation or artisanal craftsmanship. Strategic partnerships. Stellar visual brand consistency. Community connection should be your mission. Disruptive strategy…your method.JASON RIVERA, MBA | BRAND STRATEGIST
Overall duties included audience development, branding, marketing, public relations,
business development and graphic design endeavors. My work helped solidify tentative content sharing partnerships with Match.com, AutoTrader, Xoom and more. Was able to secure an Official Media Sponsor partnership for The 2008 United States Hispanic Chamber of Commerce National Convention, the largest gathering for Hispanic business owners in America, held in Sacramento, CA.
Conceptualized, planned, and implemented all communications strategies that broadened the organization’s capacity to reach key audiences throughout the State of Texas. Responsible for all message and brand development. Graphic designer for all print materials targeted to members and prospects.
Rhode Island's Tony Award-winning theater. Worked under the artistic direction of Oskar Eustis (current Artistic Director of NYC's Public Theater, helped create "Hamilton"). Maintained patron database and generated sales leads for Direct and Group Sales Departments. Designed, prepared, and maintained various spreadsheets for Director of Marketing. Participated in the brainstorming process for new marketing and public relations campaigns.
Alumni/Advancement Office. Team member of the university's "Vision 2001" Capital Campaign—an ambitious 5-year, $68.2 million fundraising effort 7 times larger than any in school history. Updated over 250 database records daily within a 40,000 alumni database. Processed over $580,000 in campaign Phonathon donations used for student scholarships (Fiscal Year 1997-1998). At its close in 2001, the campaign raised more than $72 million.
City of Oakland
Office of the Mayor
1st Annual Oakland Women’s Film Festival
21st Annual Man & Woman of the Year
Grand Finale Awards Gala
The Consulate General of Mexico in
Mexico’s Official Local Gala Celebrating Bicentennial
San Francisco, CA
KLRU Hispanic Network of Advisors
Austin Museum Day
Austin Museum Partnership